Why Responsive Website Design is Important for Your Business?

Importance of Responsive Website Design

Responsive website design is now becoming a standard for all websites in the web world. Along with rapid speed, eye-catching design, and powerful capabilities, responsiveness is essential for a website’s performance.

People had realized the value of responsive web design since 2015 when mobile users surpassed desktop users. In addition, Google started rewarding mobile-friendly websites over non-mobile-friendly pages.

As a result, the era of responsive websites began. But before we understand why responsive website design is crucial for your business, let’s start with the basics.

What is Responsive Website Design?

Let’s discuss the idea of responsive design and how it works. In basic terms, responsive web design is creating a website that automatically adapts its information and design elements to fit the screen size on which it is viewed.

The goal of a responsive website design is to turn all desktop-specific parts into multi-responsive ones. As a result, consumers can avoid the annoying resizing and zooming that occurs when they visit a non-responsive website.

The difficulties of seamlessly browsing these sites irritate your customers, and they eventually abandon your site. A responsive website also eliminates developing several websites for different devices.

Instead of creating separate websites for mobile and desktop audiences, responsive websites offer the same user experience to all audiences.

The Need for Responsive Website Design:

In 2015, mobile users began to dominate the internet. Google, too, became aware of the trend and issued Mobilegeddon, an upgrade to their search engine algorithm that included a website’s mobile-friendliness as one of the ranking factors.

This Google update was designed to boost mobile-friendly websites in the SERP.

Furthermore, because we live in a society that consumes data across multiple devices, the user experience emerges as one of the most essential qualities a website must have.

So, for example, if you use a phone, you expect a decent mobile experience in terms of navigation and ease of use. And if a website fails to meet that requirement, you may quickly leave it.

As a result, many website development companies in India and the United States offer responsive web design services to ensure that users do not quit the website.

The Importance of Responsive Website Design:

Now that we’ve explored the fundamentals of responsive web design. Let’s see how having a responsive website impacts your business.

Enhanced User Experience:

Website owners have to focus on user experience. You want visitors to like the website, and you want it to be simple to use so that they will return.

If someone visits your website on a mobile device and it takes forever to load, or your images are low-resolution, it might make your organization appear unprofessional.

Nobody wants to do business with an unprofessional company. However, responsive design, which provides a far superior user experience, can encourage customers to give your organization a chance.

Because zooming and scrolling will be reduced, visitors can access content more quickly, and their overall impression will be much more pleasant.

Impact on SEO Ranking:

Responsive design can help with SEO. As previously said, Google prefers mobile-friendly websites. When combined with other SEO elements, responsiveness can provide a significant increase in search engine results.

Google considers the responsiveness of all websites as one of the factors that impact their ranking in search engine results. This means that if your website is not responsive, it will be ranked lower in search engine rankings.

Also Read:- How to Build an SEO Friendly Website Design– Complete Guide

Optimized Internet Traffic:

Mobile devices (excluding tablets) accounted for 58.33% of global website traffic, according to Statista. This is more than half of all international Internet traffic. This shows how crucial it is to have a website that renders correctly on all mobile devices.

Implementing a responsive web design will automatically improve the number of visitors to your website and the time they spend there.


Maintaining separate websites for your mobile and non-mobile visitors might be costly. You can save money by not paying for a mobile site if you use responsive web design. To appeal to all visitors and devices, you need to invest in a single site design.

 Another advantage of adopting a responsive website is that it requires less upkeep than operating two versions of the same website.

However, it is initially relatively pricey. However, the savings from running two distinct websites add up.

Easy Maintenance:

Most companies, especially smaller ones, do not have much time to update or refresh the look of their website. Instead of hiring a designer to manage every part of your website, responsive design allows you to adjust quickly and easily.

Also Read:- How To Boost Website Page Loading Speed

In Conclusion:

Nowadays, mobile devices overtake desktops and laptops in terms of internet usage. As a result, your website must appear excellent and function correctly on tablets and smartphones as well as desktops and laptops.

If your website design isn’t yet responsive, it’s time to look for web design advice and adapt it to be more responsive.

Our designers at MarKMyBiz use the best UI/UX design services to develop human-centred, multi-responsive websites.

As a prominent Website Design company in Dehradun and India, our designers use a tried-and-true lean approach to design that ensures success. So, if you need someone to make your website responsive, you know who to call.

Ashish Joseph

Ashish Joseph

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